Services

Basic rate: $100 per hour

Please email me to discuss a custom made package for you, and to discuss a pricing strategy.

General Consulting

Are you a new author, or someone about to start their publishing journey? Or an established author moving into digital or considering self publishing? Do you have a new book or series that you want to promote? Consultations aim to answer your questions, as well as giving you practical advice, schedules and strategies for selling your books online, publishing your work and doing PR and promotion.

What a Consultation offers:

  • Advice on creating and using an author platform
  • The merits of using social media platforms to sell books: Facebook, Twitter, Newsletters, Youtube, Podcasts, Instagram, Pinterest and more.
  • How and why to self publish
  • How to attract an agent or publisher’s attention
  • How to market your book online
  • Options in book PR
  • Branding
  • Optimising Metadata, SEO & keywords
  • Blurbs, covers and categories
  • Editing, proofreading and design service recommendations

$100 per hour, standard fee.

To get a quote, email: patricklenton (@) gmail.com


Social Media Audits or Setup + Followup Consultation

Have you signed up for Facebook and Twitter, but can’t get any followers? Are your posts being shouted into the void? How do you sell your books and not just annoy everyone with spam. In the Social Media Audit services, I will look over your existing channels and send you a document with easy to follow steps to improve and optimise your use.

I will also create a workable strategy to help you understand your goals for social media as an author – connecting with readers, building fans and selling books.

What a Social Media Audit offers:

  • Comprehensive review of social media channels, including Twitter, Facebook, Newsletter, Blog, Instagram & Pinterest.
  • Scaled cost according to amount of channels audited
  • Analysis of current practice
  • Recommendations for future practice, incl. PDF writeup of notes
  • A consultation (in person or phone/Skype) afterwards to discuss implementation of my suggestions, go over any questions and brainstorm ideas.

Cost: $350 for standard package

To book a quote, email: patricklenton (@) gmail.com


Marketing Strategy Document

This document will lay out a tailored digital marketing plan for your book, incorporating digital marketing strategies with both social media and author platform tactics. Requires a Social Media Audit or Setup document.

What a Marketing Strategy Document can include (depending on suitability):

  • Targeted blog tour including reviews, Q&As, guest posts, giveaways, interviews and spotlights on blogs around the world, if suitable.
  • Review call out
  • Digital PR campaign
  • Custom made blog tour imagery
  • Submissions to promotional newsletters like Bookbub, Booksends, Bargainbooksy etc, if relevant.
  • Drafted press release for your use
  • Ads on leading book sites (Goodreads, Kindle Boards, Amazon etc)
  • Facebook ad campaign.
  • Genre specific blog targets
  • A consultation (in person or phone/Skype) afterwards to discuss implementation of my suggestions, go over any questions and brainstorm ideas.

Cost: $450 for standard package + costs

To book a quote, email: patricklenton (@) gmail.com

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New Author Marketing Package

This is the perfect package for a new author with a book soon to be released. The package includes setting up a successful author platform, and being tutored in the correct usage of your existing mediums. It also includes a marketing + social media strategy for the release of your new book, plus a tailored marketing campaign,which can include a blog tour, branded imagery and advertisement design.

What the New Author Marketing Package offers:

  • Comprehensive review and setup of social media channels, including Twitter, Facebook, Newsletter, Blog, Instagram & Pinterest.
  • Analysis of current practice
  • Recommendations for future practice, incl. PDF writeup of notes
  • Targeted blog tour including reviews, Q&As, guest posts, giveaways, interviews and spotlights on blogs around the world, if suitable.
  • Custom made blog tour imagery
  • Submissions to promotional newsletters like Bookbub, Booksends, Bargainbooksy etc, if relevant.
  • Drafted press release for your use
  • Optional Ads on leading book sites (Goodreads, Kindle Boards etc)
  • Optional Facebook ad campaign.
  • Genre specific blog targets
  • A consultation (in person or phone/Skype) afterwards to discuss implementation of my suggestions, go over any questions and brainstorm ideas.

Cost: $800 for standard package

To book a quote, email: patricklenton (@) gmail.com


Selling Your Series – Comprehensive Digital Marketing Package

This package is most helpful for multi-book authors, specifically focused on self-published genre authors, although can be modified and adapted for other genres. This package provides a comprehensive campaign strategy and implementation of a multi-book marketing campaign. Beginning with a consultation to discuss timing and preparation, this package prepares the author for selling and promoting multiple books, preferably beginning a new series.

What the Comprehensive Digital Marketing Package offers:

  • Author platform feedback and strategy, to give the author the best possible chance of reaching relevant audiences
  • Metadata, keyword, blurb and branding advice – the best way to package a series for your genre.
  • Two consultations to discuss the best strategy for your series, answer questions and brainstorm.
  • Targeted review and publicity campaign/ strategy
  • Targeted blog tour including reviews, Q&As, guest posts, giveaways, interviews and spotlights on blogs around the world.
  • Custom made blog tour imagery
  • Submissions to promotional newsletters like Bookbub, Booksends, Bargainbooksy etc, if relevant.
  • Facebook Advertising campaign
  • Newsletter strategy
  • Tiered and promotional pricing strategy

Cost: $1250 + costs for standard campaign

To book a quote, email: patricklenton (@) gmail.com


Facebook Advertising Campaign

By far the best advertising tool available to authors these days is through Facebook. Let me design you an ad or campaign, or take you through the steps so you can learn yourself.

What Facebook Advertising Campaign offers:

  • Tailored Facebook ad or ad campaign to help promote or sell your book
  • Images and branding created specifically for Facebook’s specifications
  • Optional: Personal lessons on how to create your own Facebook adverts
  • Report and analytic breakdown of results

Cost: From $250 + costs for standard campaign

To book a quote, email: patricklenton (@) gmail.com


Blog Tour + Digital Campaign

I will create a branded and targeted blog tour to support the release of your title, which will help spread word of mouth and grab reviews from respected and influential blogs, increase sales through effective promotions and increase rankings on online retailers.

What Blog Tour + Digital Campaign offers:

  • Targeted blog tour including reviews, Q&As, guest posts, giveaways, interviews and spotlights on blogs around the world.
  • Custom made blog tour imagery
  • Submissions to promotional newsletters like Bookbub, Booksends, Bargainbooksy etc, if relevant.
  • Drafted press release for your use
  • Ads on leading book sites (Goodreads, Kindle Boards etc)
  • Genre specific blog targets

Cost: $450 for campaign strategy 

+ $100 per hour for campaign implementation + any costs

To book a quote, email: patricklenton (@) gmail.com


 Blogging + Pitch Services

Need articles or posts written for your blog? Need your blog work edited? Or do you need guidance on pitch and query letters to agents or publishers?

What Blogging + Pitch Services offers:

  • Custom blog posts written for your blog
  • Editing services for your articles or guest posts
  • Blog strategy
  • Pitch emails and query letters edited/ feedback

Cost: $100 per hour of work

To book a quote, email: patricklenton (@) gmail.com